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What You Need to Know Before Doing Trademark Registration.
Every business has a brand image that helps it to be identifiable by their clients, and this is what we refer to as the trademark of the business. The brand should be something unique and not something that could be conflicting with what your competitors have. The trademark can be a symbol, phrase, words or a mixture of whatever pleases you.
The trademark protects your intellectual property which in this case is your brand. It is advisable to register your trademark as it gives you only the right to use the mark and if anyone claims to own the trademark yet they have not registered it then you can sue them for impersonation.
When you are planning to register your trademark, it is advisable to hire a trademark attorney to help you out with the registration process. When you employ a trademark lawyer; you are assured of success in your application as they know what to do to make a trademark registration successful since they deal with such matters. If you don’t know any trademark lawyer to hire, you can search the online directory for recommendations. If you feel like you can’t afford to pay for the lawyer charges, then you can look for lawyers who offer free services to small companies, or you have the option of using the available guides to make the right decisions.
You should brainstorm through the marks that you would love to encompass on your trademark before going to the department for the registration. The trademark should be related to the type of business that you run such that if someone sees it, he/she will know what your company deals with. After drafting a trademark that you would like to use, the next process is to check if it has been used by other firms before through the portal of trademark registration. When you go to do the search, you might find that the mark has been used by another firm and to avoid cases of having to start the process of drafting a new one, you should initially draft several designs so that if one doesn’t go through, you will have other options to try.
For your trademark to be registered, it must pass the set regulations of being legally protectable and registrable and to ascertain that your mark can pass the test, you can ask your lawyer or check the guideline available online. Your mark should be a strong one such that it doesn’t resemble an existing mark that could be conflicting the market.
The mode of trademark registration can either be online or by filling hard copies obtained at the registration office. Once you follow all the requirements of the trademark registration, you should pay the fees and wait for the results. It is important to note that the registration fees are not refundable regardless of the status of the application process.